Saucing up the Rhythm. Spicing up the flow.

Overview

In this most recent endeavor, we aimed to craft an experience that highlights my expertise in directing, writing, lifestyle, cuisine, automation, visual effects, and LED displays.

Challenges & Approach

This advertisement is a heartfelt tribute to both Taco Bell and skateboarding – two passions we can't resist returning to! To achieve this, we began by showcasing our top Taco Bell products and devised methods to animate them through a relatable narrative of close friends unwinding at a skate park late in the evening when hunger strikes. Demonstrating the simplicity of ordering, we seamlessly incorporated the app into the commercial. Then we put it all together in one epic spot!

Behind the Scenes

There are levels to what we do. Unveil the magic behind our latest Taco Bell commercial, where directing, writing, lifestyle, food, robots, VFX, and LED Walls converged to create an unforgettable masterpiece. From conceptualization to execution, our team's creativity and cutting-edge technology fused seamlessly to bring this futuristic and tantalizing ad to life. Embrace the flavor and excitement as we delve behind the scenes of this captivating production.

The result

set against vibrant backgrounds and accompanied by a catchy soundtrack. It effectively showcased the products' features and benefits in a clear and concise manner, while also highlighting the brand's commitment to deliciousness and convenience. The video was well-received by Taco Bell's target audience and generated significant buzz on social media, helping to increase brand awareness and drive sales. It was a testament to my team's ability to create visually compelling content that resonates with audiences and achieves business objectives.