CLIENT
TITLE
TALENTS
Optimo
Biggie Inspires
Ideation, Writing, Directing, Editing
Overview
B.I.G.'s influence isn't just timeless. It's significantly impactful musically, lyrically, and culturally. "If you don't know, now you know" – The Illest
Challenges & Approach
In partnership with the Wallace estate and Optimo, BIGGIE INSPIRES was a 360° campaign celebrating his legacy and the 25th anniversary of his game-changing "Ready to Die" album. His family, crew, and hip-hop royalty COLLABORATED TO CREATE A SOCIAL FIRST ART CONTEST, sharing his platform with 200+ creators who submitted Biggie-inspired art via social & our website. The contest would allow two winners to see their Biggie Inspired art as larger-than-life murals on the same Brooklyn streets Biggie walked.
The result
$0 PAID MEDIA | 247MM+ EARNED IMPRESSIONS | 3000%+ INCREASE IN SOCIAL TRAFFIC | 3 EPIC MURALS | 1 SICK ROOFTOP PROJECTION MAPPING | 200+ CREATORS | 1 B.I.G. NIGHT | TONS OF STREET CRED
Other works