Overview

The world’s first variety of Boursin was created in 1957 in Normandy by Francois Boursin. Inspired by a long-standing traditional dish, fromage frais (fresh cheese), in which guests mixed their own seasoned cheese from a bowl of fine herbs, the expert cheese maker introduced Boursin Garlic & Fine Herbs.

Challenges & Approach

We worked closely with the production team to gain a deeper understanding of Chaance and its significance. We then developed innovative concepts and creative approaches to showcase the unique qualities of the project and bring its importance to the forefront of the promotional video.

The result

The promotional video featured visually stunning shots of the project's setting and characters, accompanied by a carefully crafted voice-over narration that emphasized the significance and importance of Chaance. The video effectively conveyed the message and themes of the project and generated significant buzz and excitement among potential viewers.